Services / Growth & Data / Web Analytics & Reporting
Analytics configured to answer real business questions.
Having Analytics installed and having it configured to answer your actual questions are different things. We set up event tracking around the decisions your business actually needs to make, then build reporting your team will actually check.
What You Get
Concrete deliverables, not vague promises.
Event tracking mapped to real business questions, not just pageviews
Dashboards built inside a tool your team already checks
Documentation so tracking doesn't silently break after site changes
Conversion goals and funnels mapped to your actual sales or signup process, not generic e-commerce defaults
How We Work
Our process for web analytics & reporting.
01
Define the real questions
We start from the business decisions your team actually needs to make, then work backward to what to track.
02
Configure event tracking
Events mapped to those decisions, not the default pageview-only setup most accounts ship with.
03
Build usable dashboards
Reporting built inside a tool your team already checks, so it actually gets looked at after we leave.
Is This You?
Signs it’s time for web analytics & reporting.
You have Analytics installed but nobody can answer a specific business question with it
Reporting exists but nobody on the team actually opens it
You're not sure which marketing channels are actually driving results
FAQ
Common questions about web analytics & reporting.
We already have Google Analytics — what more do we need?+
Most accounts we audit are tracking pageviews but not the events that actually matter to the business — we close that gap rather than starting over.
Can you set up reporting without adding a new tool to learn?+
Yes — where possible we build reporting inside a dashboard your team already checks, rather than one more login to remember.
We're still on old tracking or never finished migrating to GA4 — can you fix that?+
Yes — this is a common starting point. We audit what's currently tracked, migrate it to GA4 properly, and add the events that were missing before.
Get Started
Talk to us about web analytics & reporting.
Tell us what you’re trying to build or fix — we’ll reply with next steps, not a sales script.