Services / Growth & Data / Generative Engine Optimisation (GEO)
Get cited by ChatGPT, Perplexity, Gemini and AI Overviews.
Generative engines don’t rank ten blue links — they synthesise an answer and cite sources they trust. GEO is the practice of becoming that source: consistent entity facts, author and organisation signals, llms.txt and crawl access, and pages written so a model can quote you without inventing the rest.
What You Get
Concrete deliverables, not vague promises.
An entity and citation audit — where AI answers already mention you, ignore you, or invent you
Canonical fact blocks, Organisation schema and source pages models can attribute
llms.txt, AI crawler allow rules and crawlable static HTML for generative bots
A GEO content plan: comparison, definition and proof pages built to be cited
How We Work
Our process for generative engine optimisation (geo).
01
Citation audit
We probe how major generative tools describe your brand today — and where rivals get the credit.
02
Entity & source hardening
Consistent legal name, HQ, services and proof across schema, llms.txt and key pages.
03
Citeable content
Definition, comparison and case pages written as sources, not only as marketing.
Is This You?
Signs it’s time for generative engine optimisation (geo).
AI chat tools answer category questions without mentioning your brand
Google AI Overviews cite competitors while your pages are thin on facts
You blocked GPTBot or similar crawlers and never reviewed the trade-off
FAQ
Common questions about generative engine optimisation (geo).
Is GEO just SEO with a new name?+
No. Classic SEO optimises for ranked links. GEO optimises for being the source inside a generated answer — entity clarity, quotable passages, trust signals and AI crawler access.
Can you guarantee citations in ChatGPT or Perplexity?+
No honest agency can. We can make your facts easier to retrieve and attribute, remove crawl blockers, and publish the kind of source material models prefer — then measure mentions where tools allow.
Should we do GEO before or after AEO?+
They reinforce each other. AEO hardens extractable Q&A for answer boxes; GEO extends that into generative citations. Most clients start with a joint audit, then prioritise by which channel already costs them leads.
Get Started
Talk to us about generative engine optimisation (geo).
Tell us what you’re trying to build or fix — we’ll reply with next steps, not a sales script.