Services / Design / Logo Design
A mark that still works at 16 pixels and on a billboard.
A logo has to survive a lot of contexts it wasn't designed for — a favicon, a stitched patch, a single-color print. We design and stress-test marks across those real-world uses before calling it finished, not just on a single presentation mockup.
What You Get
Concrete deliverables, not vague promises.
A primary mark plus practical variations (icon, monochrome, reversed)
Usage guidelines covering spacing, sizing and misuse
Source and export files in every format you'll actually need
A basic distinctiveness check against obvious existing marks in your category, before you commit
How We Work
Our process for logo design.
01
Brief & positioning
We start with what the brand needs to signal — not aesthetic preferences alone — before sketching a single mark.
02
Concept directions
2–3 genuinely distinct directions, not variations on one safe idea, so the choice actually means something.
03
Refine & stress-test
The chosen mark tested at favicon size, in a single color, and on the surfaces it'll actually appear on.
Is This You?
Signs it’s time for logo design.
Your current logo doesn't hold up as a small favicon or app icon
You're only using it because it's what you've always had, not because it works
You're formalizing a business that's been running on a placeholder mark
FAQ
Common questions about logo design.
How many concepts do we get to choose from?+
We typically present 2–3 distinct directions rather than a dozen minor variations, so the choice is meaningful rather than overwhelming.
Do you also build out the broader brand identity?+
Yes, as an extension of the logo work if needed — color system, typography and basic brand guidelines, scoped to what you actually need to launch consistently.
How many rounds of revisions are included?+
Typically two rounds on the chosen direction — enough to refine spacing, weight and details without turning the process into an open-ended loop.
Get Started
Talk to us about logo design.
Tell us what you’re trying to build or fix — we’ll reply with next steps, not a sales script.
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