Search used to mean a list of ten links. Increasingly it means an answer box, a People Also Ask accordion, or a voice response that never shows your homepage. Answer Engine Optimisation (AEO) is the practice of structuring your site so those systems can lift a clear answer and attribute it to you.
AEO is not a replacement for search engine optimization. You still need crawlable pages, speed and technical hygiene. What changes is the content shape: short definition paragraphs, visible FAQs that match FAQ schema, and entity-consistent facts (who you are, where you are, what you sell) that an answer engine can quote without guessing.
At SkyQ we treat AEO as a service under Growth & Data — see Answer Engine Optimisation. The work usually starts with an audit of which questions you already deserve to answer, then FAQ and entity markup on the pages that should own them.
If your product also needs to show up inside ChatGPT, Perplexity or Google AI Overviews, pair AEO with Generative Engine Optimisation. The foundations overlap; the measurement and source pages differ.
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