What Is Generative Engine Optimisation (GEO)?

Generative engines don’t hand users a list of results. They synthesise an answer and, when they can, cite the sources they trusted. Generative Engine Optimisation (GEO) is the work of becoming that source: consistent entity data, quotable proof, crawl access for AI bots, and pages written as references rather than only as ads.

GEO builds on the same discipline as Answer Engine Optimisation — clear Q&A and schema — then extends it. You want Organisation and About signals that match your legal name, an llms.txt that points models to your canonical facts, and comparison or definition pages a model can paraphrase without inventing your HQ or services.

SkyQ’s Generative Engine Optimisation service is built for teams who already invest in SEO and still lose category questions to rivals inside AI chat. We audit how tools describe you today, harden the entity layer, and publish citeable source pages.

No agency can promise a fixed citation rate. What we can do is remove the excuses: blocked crawlers, contradictory facts, and marketing copy with nothing a model can safely quote. That’s the GEO bar we hold ourselves to.